Retail

• Innovative creative marketing strategies to create brand love and increase brand awareness for clients, including partnerships with high-profile design and content partners, nonprofit organizations, external agencies

• Top-tier media placements for retail clients, consistently exceeding metric targets

• Media playbooks and corresponding global campaigns for complex product launches

• 12.8 billion consumer media impressions for Target, advertising value of more than $520 million and ROI of 2K%

• Consumer buzz-building strategy for Michael's resulting in 2.2 billion media impressions

• Successful launch strategy and media outreach for CB2 during premiere of collection by top designer

• Relaunched community relations strategy for JCPenney, including philanthropy; cause marketing; employee volunteerism initiatives