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Consumer Products/
CPG
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Top-tier media placements for clients, consistently exceeding metric targets
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Media playbooks and corresponding global campaigns for complex product launches
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Post-click optimization on performance-driven digital media - 49% increase in link click efficiencies for DTC client
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Brand positioning for Michael's, media across multiple owned and earned platforms, celebrity engagement, video series, digital content creation and holiday TV
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Social analytics for clients: benchmarking, competitive intelligence, rapid response, audience segmentation
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Reputation response for Disney Consumer Products during sub-contractor events in China and Haiti

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